WK4 BUS 475 – Business Model and Strategic Plan Part III

 

Using the vision, strategy and new product created in previous weeks for Apple Inc, prepare the following paper with related and new info to those papers.

 

 Business Model and Strategic Plan Part III: Balanced Scorecard and

 

Communication Plan

 

 Instructions:

 

Identify key trends, assumptions, and risks in the context of your final

 

business model.

 

Develop the strategic objectives for your new division of the existing

 

business in a balanced scorecard format in the context of key trends,

 

assumptions, and risks.The strategic objectives are measures of

 

attaining your vision and mission. As you develop them, consider the

 

vision, mission, and values for your business and the outcomes of your

 

SWOTT analysis and supply chain analysis.

 

Consider the following four quadrants of the balanced scorecard when

 

developing your strategic objectives:

 

• Shareholder Value or Financial Perspective, includes strategic

 

objectives in areas such as:

 

• Market share

 

• Revenues and costs

 

• Profitability

 

• Competitive position

 

• Customer Value Perspective, includes strategic objectives in areas

 

such as:

 

• Customer retention or turnover

 

• Customer satisfaction

 

• Customer value

 

• Process or Internal Operations Perspective, includes strategic

 

objectives in areas such as:

 

• Measure of process performance

 

• Productivity or productivity improvement

 

• Operations metrics

 

• Impact of change on the organization

 

• Learning and Growth (Employee) Perspective, includes strategic

 

objectives in areas such as:

 

• Employee satisfaction

 

• Employee turnover or retention

 

• Level of organizational capability

 

• Nature of organizational culture or climate

 

• Technological innovation

 

Develop at least three strategic objectives for each of the four balanced

 

scorecard areas identified (Financial, Customer, Process, Learning and

 

Growth). Your objectives should be selected, in part, based on an

 

evaluation of a number of potential alternatives to the issues and/or

 

opportunities identified in the SWOTT Analysis paper and table you

 

completed in Week 3.

 

 

 

Base your solutions on a ranking of alternative solutions that includes

 

an identification of potential risks and mitigation plans, and a

 

stakeholder analysis that includes mitigation and contingency

 

strategies. You should also incorporate the ethical implications of your

 

solutions into your selection.

 

 

• For each strategic objective, develop a metric and target using a

 

balanced scorecard format. (For example, a strategic objective in the

 

shareholder or Financial Perspective is to increase market share. A

 

metric to actually measure this strategic objective of market share

 

increase is, “The percentage of increase in market share.” The target is

 

the specific number to be achieved in a particular time period. The

 

target for the metric of “Increase market share” could be “Increase

 

market share by 2% for each of the next 3 years” of an increase of 2%

 

per year for 3 years.)

 

 

 

Outline a brief communication plan discussing how you will

 

communicate the company’s strategic objectives that includes the

 

following:

 

• Define the purpose.

 

• Define the audience.

 

• Identify the channel(s) of communication and why you selected that

 

channel.

 

Write a 1,350-word strategic objectives summary. Include

 

your balanced scorecard and its impact on all stakeholders, and the

 

communication plan.

 

 

 

Format paper consistent with APA guidelines.

 

Include at least 3 citations

 

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