Product differentiation is a strategy that relies on differences in products or processes affecting perceived customer value.

Work #1:

Write an essay of at least 500 words discussing the reasons for the two new auditing roles in Oracle 12c. Why did Oracle consider them necessary? What problems do they solve? How do they benefit companies?

Do not copy without providing proper attribution. This paper will be evaluated through SafeAssign.

Write in essay format not in outline, bulleted, numbered or other list format.

Use the five paragraph format. Each paragraph must have at least five sentences. Include 3 quotes with quotation marks and cited in-line and in a list of references. Include an interesting meaninful title.

Include at least one quote from each of 3 different articles. Use the Research Databases available from the Danforth Library, not Google.   Place the words you copied (do not alter or paraphrase the words) in quotation marks and cite in-line (as all work copied from another should be handled). The quotes should be full sentences (no more, less) and should be incorporated in your discussion (they do not replace your discussion) to illustrate or emphasize your ideas.

Cite your sources in a clickable reference list at the end. Do not copy without providing proper attribution (quotation marks and in-line citations).

It is important that you use your own words, that you cite your sources, that you comply with the instructions regarding length of your submission Do not use spinbot or other word replacement software. Proof read your work or have it edited. Find something interesting and/or relevant to your work to write about.

Work #2:

Discussion Board – Product Differentiation

Product differentiation is a strategy that relies on differences in products or processes affecting perceived customer value. For this discussion forum, define the product difference between two similar yet competitive brands (e.g. Coca-Cola and Pepsi, Kleenex and Puffs, Heinz Ketchup, and Hunts Ketchup). Discuss what makes your product choice different to include a product image, price premium, technology, and generic brands.

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