MM30120 Assignment 1 – Marketing Management

With suitable examples explain the importance of three of the following areas for organisations seeking to market effectively. 


Defining the corporate mission and vision

Selecting the correct digital technology

Overcoming barriers to the use of marketing research

Understanding how consumers learn

The structure of the business buying process

Balancing customer and competitor orientations

Behaviour segmentation for targeting audiences


In preparing your written assignments, the following formatting guidelines MUST be

adhered to:


Times New Roman font; double-line spacing; 12 point

-Standard margins (2.54 cm top and bottom, 3.17 cm left and right)


-Harvard referencing ONLY –

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