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Design a Marketing Plan

Front page: Cover Sheet/Page includes Topic, course and student name, ID, and the date of submission (title bold and centered, separate page)
Page 2: Table of Contents (separate page and)
Page 3: Executive Summary (title bold and centered, separate page)
Page 4 – 5:    Environmental Analysis (title bold and centered, separate page)

A. The Marketing Environment (bold and align left)

1. Competitive forces (align left)
[INSERT TABLE/GRAPH 1:
LIST COMPETITORS AND IMPORTANT ELEMENTS AND EXPLAIN]
2. Economic forces (bold, italic, and align left)
3. Political forces (bold, italic, and align left)
4. Legal and regulatory forces (bold, italic, and align left)
5. Technological forces (bold, italic, and align left)
6. Socio cultural forces (bold, italic, and align left)
B. Target Market(s) (bold and align left)
[INSERT TABLE/GRAPH 2: POSSIBLE SEGMENTS AND EXPLAIN]

C. Current Marketing Objectives and Performance (bold and align left)

Page 6:  SWOT Analysis (title bold and centered, separate page)
[INSERT TABLE/GRAPH 3: LIST IMPORTANT ELEMENTS OF SWOT AND EXPLAIN]

Strengths (bold and align left)

Weaknesses (bold and align left)

Opportunities (bold and align left)
Threats (bold and align left)

Page 7: Marketing Objectives (title bold and centered, separate page)

Page 7 – 9: Marketing Strategies (title bold and centered, separate page)

Page 7:
A. Target Market(s) (bold and align left)
Target market 1 (primary): (bold, italic, and indent 0.5 inch)
Target market 2 (secondary): (bold, italic, and indent 0.5 inch)
Page 8 – 9:

B. Marketing Mix (bold and align left, separate page)

1. Products (bold, italic, and indent 0.5 inch)
[INSERT TABLE/GRAPH 4: LIST OF PRODUCT FEATURES]
2. Price (bold, italic, and indent 0.5 inch)
[INSERT TABLE/GRAPH 5: LIST OF PRICE STRUCTURE AND COMPETITORS’ PRICES]
3. Place/Distribution (bold, italic, and indent 0.5 inch)
4. Promotion (bold, italic, and indent 0.5 inch)
[INSERT TABLE/GRAPH 6: LIST OF PROMOTION AND ADVERTISING PLANS]

Page 10: Marketing Implementation (title bold and centered, separate page)

A. Marketing Organization (indent 0.5 inch)

B. Activities, Responsibility, and Timetables for Completion (indent 0.5 inch)

Example Activities, Responsibility, and Timetables for Completion (indent 0.5 inch)

[INSERT TABLE/GRAPH 7: TIMELINE OF ACTIVITIES]

 Evaluation and Control (title bold and centered)

A. Performance Standards and Financial Controls

B. Monitoring Procedures

Page 11 –  APPENDIX (title bold and centered, separate page)
References, Citations, and Sources (separate and last pages)

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