The answers for each question should be well detailed and well written. A total of 5 pages concise and well written pages is recommended.
Case # 2 iRobot in 2018: Can the Company Keep the Magic?
1. Identify the driving forces in the robotic vacuum industry. Which of these forces appear to be the strongest? Where does the industry appear to be headed as result of those forces?
2. What is iRobot’s competitive and resource strengths and what opportunities do you identify? What notable weaknesses and threats are facing the company? Assess the combined impact of these forces on iRobot’s future profitability.
3. Describe iRobot’s business strategy. Does it appear well-suited for the company in 2018?
4. Which of iRobot’s competitors presents the greatest competitive threat? Why? Support your answer.
5. iRobot has the largest market share in a growing market, but does the company have a competitive advantage? A sustainable advantage? What additional strategies could the company adopt to secure or sustain competitive advantage?