E-commerce

Chanel recently launched its beauty product e-shop and Fendi has announced that it will launch an e-commerce platform in March this year. Small luxury brands are catching up too but with consumers spending more and more time online they will need to create a fluid shopping experience to successfully leverage e-commerce’.

Daniela Cecilio – The Guardian, Feb 6th, 2015

This activity asks you to research and comment on issues in fashion retailing. Some questions you can consider to include, what do you think the future of e-commerce and fashion retailing will look like? How important is Instagram in consumers’ decision making processes? How important is vlogging? How are fashion shows embracing m-commerce? How are retailers incorporating m-commerce into their shopping experiences? Use case studies of fashion retailers to support your points.

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