Consumer socialisation

Consumer socialisation is a developmental process “by which young people acquire skills, knowledge, and attitudes relevant to their functioning as consumers in the marketplace” (Ward, 1974, p. 2).
Drawing on appropriate academic literature, explain who, or what, is the most significant agent of consumer socialisation for twenty-first century children. 
Make sure that you justify your position (i.e. it may be that you can identify multiple socialisation agents for children, but which is the most influential in terms of their developing consumer skill-set?). Use academic literature to substantiate your position.

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