Company to Export

“If a company is to export its products overseas, what kind of changes, if any, does it have to make to its national marketing strategy to suit the local culture? Compare entry into two different countries as a focus for your critically analytical discussion of both theory and models, and give practical examples.”

The client had chosen the UK and India. You can choose any product from any company: For example when McDonald’s moved to India they failed because most of the people are vegetarian and some religion do not eat pork or beef. 

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