business; Mcdonalds


To apply some of the concepts covered in operations strategy to real companies competing in a particular market sector

The client would like you to focus on Mcdonalds and one other UK based fast food company.

Identify competitive factors and performance objectives.

You don’t need to give a long narrative regarding the chosen competitive factors for the companies. Just summarise it in a table eg, all winners, qualifiers (to include qualifying competitive factors but don’t need to discuss), performance objective which are derived one to one from the order winners – just a basic table. Identify competitive factors and performance objectives and the above, and then discuss this in the essay. You should do this for each business.

The client would like graphics, tables diagrams to be created.

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