Business Case: Social Enterprise & Business Plan

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Assessment Criteria
• Utilises logical report writing structure (2500 words plus figures & information graphics) with succinct communication of key points, clear rationale and narrative and judicious selection of information. Evidences broad and appropriate referencing, cited correctly.
• Conceives an innovative social enterprises or business with an appropriate business case for a specific cause, context and stakeholder/s
• Quality of document design, layout and flow
Assessment Description
For Project A: Developing a Business Case you will be expected to develop a rigorous foundation for Project B: The Big Idea –Business Plan & Design Strategy by outlining a clear social enterprise concept proposal that is based on key aspects of your chosen problem or cause.
Project A will include the identification of the motivation, vision and social cause, the rationale for your particular focus, suitable and effective methods for testing your ideas and reference to stakeholders, local and global issues, marketing and media, historical and  contemporary precedents. It will also draw on relevant theoretical models and the relationship to a wider cultural and social context as a social enterprise.
Design Project 1: Business Case
• Develop independent research and learning strategies
• Develop a creative, inclusive and empathetic approach to cross-cultural project development, design research and business planning processes
• Conceive an innovative social enterprise or business for a specific demographic, cause and stakeholder/s
• Exhibit effective written, visual and verbal presentation skills.
You are invited to choose from the following three tasks.
(i) Develop a concept and business plan for a new social enterprise that benefits an Indigenous community, cause and/or demographic. OR
(ii) Develop a concept and business plan for a new social business that benefits an Indigenous community, cause and/or demographic.
(iii) Develop a concept and business plan for a new social enterprise or business for an Indigenous-led not for profit (NFP) organisation that benefits an Indigenous community and/or demographic.
This project involves working respectfully and inclusively at all times. It prioritises Indigenous voices, knowledge and perspectives. For information pertaining to cultural conduct and appropriate terminology please refer to the following guide.
Working with the Australian Institute of Aboriginal and Torres Strait Islander Studies Guidelines for Conducting Ethical Research (AIATSIS, 2011) the learning outcomes produced by students in this unit are grounded in an understanding of protecting, recognizing and acknowledging the continuing Indigenous ownership of the traditional knowledge, cultural expressions and intellectual property rights of its stakeholder and beneficiaries.
Assessment Deliverables
1. Peer Review (Big Idea Project Buddy)
Each student will be allocated a project buddy/peer mentor/s in Week 1. Over the course of Project A & B each peer will support the other via feedback, formal review of work in progress and blog comments. You will be asked to reflect on the value and effectiveness of this support mechanism in Project B.
2. The Business Case (Report)
The business case is the justification for a proposed business enterprise on the basis of its expected social benefit. In outlining the case for and proposed scope of this social enterprise the following areas will need to be addressed.
Please note: this format is an exemplar. At a Masters level I would encourage and expect you to develop an appropriate written strategy format suited to your proposed case. Please also consider tables, graphs and diagrams to synthesis key points, messages and information.
Motivation and Vision
The student’s personal and or professional motivation for this work must be clearly stated.
What is your vision? What are your goals for your project? What is it expected to deliver and for whom?
Social Case/Business idea
This section defines the business need or problem/cause in detail. It clearly identifies the purpose of this social enterprise or business to exist. In this section you need to consider the product and or services to be offered and whether you propose to partner with an existing Not for Profit (NFP) or create a stand-alone enterprise.
Situational Assessment
This section provides a description of the relevant environment conditions, precedents and competitors. It also considers an assessment of how the business needs are currently being met (or not) and the gap your enterprise or business proposes to fill.
Methodological Approach
The philosophy that underpins this teaching unit is human-centered. Working with Indigenous communities, people and knowledges involves a more inclusive, holistic, participatory approach underpinned by theories and methodologies that involves decolonization. Decolonisation is, ‘a process of conducting research in such a way that the world views of those who have suffered a long history of oppression and marginalisation are given space to communicate from their own frames of reference (not yours) (Chilisa 2013). In reference to particular readings expand on your proposed methodology here. This frame of reference will go onto inform the approach taken to the Stakeholder Analysis and Market Research.
Stakeholder Analysis
This section identifies all parties involved in and will benefit from this social enterprise or business. How will Are you proposing to work with an existing NFP and align with their strategic vision or create an independent Indigenous-led enterprise? Who are the communities, customers, users and partners involved? How do you propose to engage with them? What are the expected social benefits? What is your role in this?
Market Research
This involves the action or activity of gathering information about consumers’ needs and preferences that inform the nature of product and/or services your social enterprise or business provides. This data will Influence your implementation strategy, positioning and marketing plan (Project B). In particular, the nature and range of products and services offered and scalability of the social business model in the longer term is a major concern.
Please note: As you are writing a report (rather than an essay) you must employ a different strategy and structure. Use bullet points and break up text into short paragraphs, with subheads to make it easy to read and find specific info. By all means be innovative and experimental in the design and construction. Use clear and logical hierarchies of type size and indents for headings and sub-headings. Decide on a design format and layout upfront, and stick to it. Tell the most important things first – don’t make reader wade through unnecessary detail.
The Big Idea
The Big Idea is run by The Big Issue, Australia’s longest standing and most significant social enterprise. The Big Issue is an independent, not for profit organisation that develops solutions to help homeless, marginalised and disadvantaged people positively change their lives. This is done through a number of social enterprises and initiatives.
The Big Idea is a social enterprise planning competition for students at participating universities.
At postgraduate level, The Big Idea is being delivered at universities including CQ University,
Deakin University, RMIT University, the University of Melbourne, Swinburne University of
Technology and the University of Sydney. The brief is then modified to suit course and unit learning objectives.
Assessment Description
Produce written critical reflection (journal entries) and creative visualisations (timelines, process diagrams, tables and imagery) on a weekly basis in an electronic web based publishing medium for the 12-week duration of the course. Your postings should demonstrate linkage to, and critical evaluation of unit content/themes for either that week and/or the unit as a whole as outlined in the weekly tasks for Project A & B. The tutor will also post weekly questions that will then act as a catalyst for reflection and understanding in relation to the lecture or online material
provided. You should expect peers to be reading your posts and this forms part of the formal assessment for this unit.
You will be asked to divide your blog into 3 pages (or sections) that correlate to the nature of the weekly tasks. These sections include – Research and Reflection, Project A and Project B as per blog set up outlined below.
Aims and Objectives
• Utilise technology to enhance professional practice
• Create blog to reflect on scholarly and professional learning
• Develop independent research and learning strategies
• Provide opportunities for diverse perspectives.
Assessment Criteria
• Content and creativity
• Voice, authenticity and personality
• Text layout, use of graphics and multimedia
• Timeliness of postings and peer reviews
• Quality of writing, reflection, proofreading, cited correctly

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