Brand and Consumer Trend Report

Research and produce an evaluative brand and consumer trend report about The White Company. In terms of report content, you will present the history of the brand, the key touch points that underpin its brand identity, a consideration of target audience, a critical appraisal of digital platforms in terms of both usability and/or with regard to brand identity and consumer engagement.

Report must include: 
>An understanding of the brand, the history and development of the brand, the key components of its brand identity and how it communicates these elements of the brand to consumers 
>An analysis and evaluation of the key touchpoint platforms of the brand 
>Primary and/or secondary research 
>References to key brand audience and brand trend
> Bibliography must be provided

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