View the video and the task learning guides (TLGs) below, which demonstrate how to find company information in the CSU Online Library and how to find competitor or industry information in the CSU Online Library. After reviewing the videos, describe how you might use these resources as a marketing manager within a company or as a student completing assignments in this and future graduate-level courses. (Video Link: https://libguides.columbiasouthern.edu/companyindustryresearch)
ANSWER THE ABOVE DISCUSSION AND THEN REPLY TO MY CLASSMATE’S RESPONSE TO THE ABOVE QUESTIONS AND EXPLAIN WHY YOU AGREE? (A MINIMUM OF 125 WORDS EACH DISCUSSION)
These databases provide trustworthy information that is often lacking or slanted in standard internet searches. I read the Wall Street Journal daily – an excellent source of information on companies and industries. I especially appreciate the IBISWorld database that provides contextual industry information, including competitors, trends, and outlooks. With the pace of change accelerating, forces affecting companies and industries are more complex than ever. Even if the data is voluminous, the databases provide an assess ability and searchability of the material at our fingertips. Lastly, the video indicated the Business Source Ultimate and ABI/Inform Collection databases concentrated on article search capability. This feature provides updated context to the raw data and complements trend and outlook features.